More than 25 of the country’s leading conservation organizations are contributing to the creation of one of the largest, most immersive conservation attractions in the world. Opening soon in Springfield, Missouri, Wonders of Wildlife National Museum and Aquarium will celebrate the critical role responsible hunting and fishing play in conserving the great outdoors.

A vision of leading conservationist and Bass Pro Shops founder/CEO Johnny Morris, the 315,000-square-foot experience is intended to inspire future generations to enjoy, love and conserve the great outdoors. To help shape the attraction’s educational message and story Morris convened a “who’s who” of conservation leaders in America. With expertise ranging from wetlands and waterfowl to coastal waters and international wildlife efforts, leading national conservation groups are collaborating to help tell the untold stories of the conservation movement in the United States and showcasing their worldwide impact.

National conservation leaders convene in Springfield, Missouri

Participants of the first North American Wildlife Conference in 1936

Convening Inspired by Historic Summit

Consisting of leaders from both nonprofit and government entities, the nationwide collaboration hopes to establish a new conservation capital that highlights past successes and shares important conservation messages with a national audience.

“This will be one of the foremost conservation attractions in the world,” said Dan Ashe, director of the U.S. Fish and Wildlife Service. “There is a significant opportunity to reach millions of visitors about the importance of conserving, protecting and enhancing wildlife habitats.”

The NRA National Sporting Arms Museum showcases the development and evolution of hunting arms in America from colonial times to today. This educational gallery is one of the premier sporting arms museums in the world.

The Summit was inspired by and paid homage to the nation’s first North American Wildlife Conference held in Washington D.C. in 1936. The original gathering, convened by Ding Darling, founder of The National Wildlife Federation, and President Theodore Roosevelt, brought together more than 2,000 hunters, anglers and conservationists from across the country to discuss conservation issues.

The original conference helped unify the nation’s conservation voices and shaped a national platform to advocate on behalf of the outdoors. Instilling the spirit of that gathering, Morris’ modern summit served as a forum to collectively discuss opportunities to educate and engage today’s public in conservation efforts centered at the new museum and aquarium. The group also shared thoughts on impactful educational programming for visitors of all ages, particularly children and families.

National Leaders
to World-Class Attraction

Primarily funded and operated by the nonprofit Johnny Morris Foundation, Wonders of Wildlife consists of an all-new 1.5-million-gallon aquarium adventure showcasing 35,000 live fish, mammals, reptiles and birds and an immersive wildlife museum that highlights diverse habitats and wildlife from around the world.

Each of the 25 participating partner organizations is represented throughout the experience in a variety of ways. The groups are contributing historical photos, videos, multimedia content and artifacts to provide a widespread and engaging look into wildlife conservation practices. Experts from the groups are also assisting with the museum’s interpretive messaging and sharing their conservation success stories.

For example, the museum will become the new permanent home for The Boone and Crockett Club’s world-famous National Collection of Heads and Horns. The exhibit gives visitors a chance to see more than 40 historically significant North American game animals that helped spark America’s conservation movement when it debuted at New York’s Bronx Zoo in 1922. Additionally, The International Game Fish Association’s interactive Fishing Hall of Fame is relocating to the aquarium from the IGFA’s headquarters in Florida. The exhibit tells the stories of some of the sport’s most accomplished men and women.

Nearby, The National Archery Hall of Fame seeks to preserve the sport’s history and tradition with more than 1,500 artifacts including a handmade bow made by the Native American Apache leader Geronimo. By honoring the outstanding men and women in the sport, the experience sends a message that anyone can enjoy archery as a gateway to appreciating the outdoors. The NRA National Sporting Arms Museum showcases the development and evolution of hunting arms in America from colonial times to today. This educational gallery is one of the premier sporting arms museums in the world. Home to nearly one thousand artifacts the gallery tells the story of American icons such as Lewis and Clark and Theodore Roosevelt.

The result of these collaborations is a bold new attraction that leaves visitors with a powerful conservation message.

“We are honored to have the support and input from America’s leading conservation voices as we establish one of the most comprehensive conservation attractions in the world,”

said Johnny Morris.

“By highlighting the important roles these organizations play in conserving wildlife and sharing their accomplishments with our visitors, we hope to raise awareness of their work and recruit new members to engage in ongoing conservation efforts."

Participating Conservation and Wildlife
Management Organizations Include:

Steve Williams
President & CEO

Bob Kramer

Stuart Leon
Executive Director

Dan Ashe

Bob Ziehmer

Gary Kania
Vice President

George Thornton

Tony Schoonen
Chief of Staff

Dale Hall

Brian Murphy

Joe Pitts
Executive Director

Ben Carter
Executive Director

Mike Kromrey
Executive Director

Fred Matt
Executive Director

Buddy DuVall
Executive VP Development

Ron Regan
Executive Director

Jeff Angers

Sara Parker-Pauley

David Casaletto
President & Executive Director

Whit Fosburgh
President & CEO

Glenn Olson
Donal O'Brian Chair
in Bird Conservation through
Advocacy & Public Policy

Steve Williams
Senior Director,Global
Corporate Partnerships

Collin O’Mara

Wayne LaPierre
Executive Vice President